Web 2.0 refers to the new trend and technologies in the World Wide Web. The rise of Web 2.0 makes more sophisticated customers and longer term relationships with them. People are now having a greater control over their online experiences.
Focus provides you the right strategies and solutions for shaping your web design and development to Web 2.0. Web 2.0 adds new choices (e.g. RSS, Blogs, Flex) to an already long list of options (e.g. email, banner ads). We help you decide how to invest your resources; drive the most value from the online platform; and maximize your business results.
Provides visitors opportunity to contribute content (e.g. blogs, wikis, forums) |
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Provides marketers new means to reach target audience (e.g. RSS feeds, podcast, social networks, shopping sites) |
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Enables richer and more interactive applications (e.g. video, Flash, Flex) |
- Not only 'Information' but also 'Interaction'
- Users run the software-applications entirely through a browser/platform
- Users can own the data on a Web 2.0 site and exercise control over that data
- User-friendly interface based on Flex or similar rich media
- Rich User Participation
- With Dynamic Content, Metadata
- W3C standard compliant
- Scalability
- Trackable Response
Allow a greater viral potential for your website (word of mouth) |
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Reach well-connected and influential consumers (esp. the opinion leaders in online social communities) |
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Provide new vehicles to reach and retain the consumers |
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Enable users to visit your website wherever and whenever they want, in whatever ways |
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Make the visitors engaged to your site |
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Create customer loyalty to your brand |
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Drive direct sales lead |
